Akilityx helps companies accelerate digital transformation through the adoption of analytics tools to compete in a digital world.
The company contacted us to create a new visual identity and design a new website that would clarify their service offerings and better support their growth.
Combind took an in-depth look at their marketing and competitive landscape, listened to dozens of people who knew them best and worked on some of their prized projects.
Akilityx’s new approach centres around Combind’s clear strategic framework, technical tone of voice and vivid visual identity. It was vital that the new identity should be bold and ownable, had a direct connection to data, and have the ability to translate seamlessly into their product.
Each identity system’s component reflects the balance between technical precision and human ingenuity. The identity is built on the master idea – Data merging to insights.
The Akilityx logo appears in bright red on white. It features a three dots merging together, referencing the visuals that we see in their analytics solutions. The logo also shows the word « technologies » in small letter so that akilityx can take the stage.
The AktivGrotesk typeface is used to create the logotype, with Open sans as the primary typeface used for the more information-led features (such as the diagrams and the website interface).
Evoking all the transformation and advancement of analytics, Combind has designed a striking identity for Akilityx, which, combined with the seamless online environment created for its customers, will ensure that it stands out in the competitive world of B2B intelligent analytics.
- Agency/Creative: Combind
- Article Title: Akilityx Branding – Intelligent Analytics in a Digital World
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Morocco
- Agency/Creative City: Casablanca
- Market Region: Africa
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Brand Strategy, Logo Design, Research, Web Design
- Industry: Technology
- Keywords: Brand Strategy, Naming Strategy, Content Strategy, Brand Identity, Visual System, UX & UI Design, Print Design
Principal Designer: Othmane herri