” As a brand, PepsiCo were looking to take Red Rock Deli to the next level. The vision of how to do this was through developing a new ultra premium range of flavours, inspired by top tier restaurants that would appeal to even the most discerning foodies. Our brief was to create a packaging design for these ultra deluxe potato chips that embodied the sophistication and taste of the new range.
Taking into consideration the existing brand portfolio, we developed a look and feel that elevated Red Rock Deli into the ultra premium space. Ambient photography was used to highlight the indulgent ingredients, chips and unique flavour combinations. The selection of foil finishes and matte rewind combined to create a consumer sensory experience that is truly special in taste and design.”