“Ybá comes from the term ybápitanga of the old tupi, means red fruit. From this definition, we create the concept of natural beverage ybá, the line has a communication with vibrant colors and at the same time clean, providing due prominence of the product at the point of sale.
CREDIT
- Agency/Creative: Agência BUD , Franklin Zampani , Bruno Lodovichi
- Article Title: Agência BUD – YBA (Concept)
- Project Type: Packaging
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
