Brief
Panja is Albania’s first fully gluten- and lactose-free brand, born from a powerful story of healing through nutrition. Every product follows a single-ingredient flour philosophy  ensuring purity, digestibility, and consumer trust. The brand integrates a bakery, plant-based creamery, and patisserie under one roof, driven by in-house cultivation, clean label recipes, and nutritionist-aligned formulations. With no direct competition in the region, Panja positions itself as a category leader in functional, allergen-free foods.

The identity system must reflect its roots, clarity of purpose, and forward-thinking vision paving the way for global scale through export and franchising.

Solution
To visually articulate the soul of the brand, we focused on the maple syrup extraction process an act of nature that is both raw and rare. The bucket, hung directly on the tree, became the core metaphor of authenticity, origin, and craftsmanship. We translated this process into a hand-drawn illustration, capturing the tactile essence of tradition. Framed within a circle a symbol of wholeness and balance the final mark reflects purity, patience, and the slow rhythm of nature. This symbol doesn’t just represent a product; it tells the story of where it begins.

Rather than designing a logo detached from context, we rooted the identity in the brand’s own ingredient maple syrup and the beautiful ritual of how it’s harvested. This approach ensures the symbol is not just functional, but meaningful, timeless, and emotionally connected to the product’s very essence.