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Agency Concept for Mid-tier Soil Packaging that Evokes Midwestern Values

Agency Concept for Mid-tier Soil Packaging that Evokes Midwestern Values

Wink – Country Soil

Scotts Lawn Care was looking to create a new organic soil brand, Country Soil. The product is aimed at consumers to feel energized and excited for choosing an authentic organic brand that will help them achieve their goal of growing their own organic food. In turn, the packaging and branding need to reflect this concept by inspiring consumers to see gardening as a benefit centered around well-being.Our solution was to develop a cohesive brand that owns the mid-tier market with a design that evokes the backbone of midwestern values: simple, honest, and wholesome. The Potting Mix and Garden Soil are organic and locally sourced, encouraging the consumer to bring out their inner farmer and achieve their goal of growing their own organic food. The design is hardworking, recalling the Midwest by using sturdy yet weathered typography, engraved images of vegetables harkening back to vintage seed packets, and a seal stating “locally made.” The result is a package that feels authentic and down home.”

CREDIT

  • Design Agency: Wink
  • Organisation/Project Type: Agency Concept, Non Published
  • Article Title: Agency Concept for Mid-tier Soil Packaging that Evokes Midwestern Values
  • Brand / Project Name: Country Soil
  • External Design Credits: Creative Director Art Director Designer Illustrator: Scott Thares Designer Illustrator Tim Cronin Designer Jenny Moran
  • Project Type: Consumer Brand Creation
  • Design Deliverables: Consumer Brand Identity, Consumer Graphic Packaging Design
  • Location: United States America
  • Market Country: United States America
  • Market Region: North America
  • Product Category: Household
  • Consumer Packaging Format: Bag
  • Consumer Substrate / Material: Plastic
  • Industry Category: Agriculture

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