AG Design Agency Repositioning Ferst Innovative Automotive Logistics Company
The Client: Τogether as a great team, Ferst provides you with the best solutions in the field of Automotive Logistics. A family business, currently running under the second generation. Powered by more than 100 employees forming a well trained, highly efficient and super energetic team, providing excellent vertical services in two adjacent sectors: Finished Vehicles and After Market Vehicles. The company’s name conveys trust, stability and reassurance. We are Ferst, we lead the way.
Approach: AG Design Agency studied the name and strategy, then created an identity that would stand out in a category overrun with symbols like arrows, roads and trucks. We designed a unique, bold and distinct symbol that reflects our company’s core values: 1. Customer Focus 2. Team Spirit 3. Continuous Improvement 4. Sustainability
AG provided great branding service, gaining great feedback from the internal team and other collaborators. The team provided smooth and fast peer-to-peer contact. – Dimitrios Kympizis CEO Ferst Automotive Logistics
CREDIT
- Design Agency: AG Design Agency
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: AG Design Agency Repositioning Ferst Innovative Automotive Logistics Company
- Brand / Project Name: FERST Automotive Logistics
- External Design Credits: Creative Director: Alexandros Gavrilakis, Art Director: Anna Trympali, Animation: Senone, Stationery Photos: Giorgos Vitsaropoulos
- Strategic Deliverables: Brand Naming, Tone of Voice
- Design Deliverables: Photography, Brand Identity, Identity System, Branding, Graphic Design
- Service Brand Application: Brand Guidelines, Email/Newsletter, Print Ad Campaign, Print Brochure, Social Media
- Location: Greece
- Market Country: Greece
- Market Region: Europe
- Project Keywords: Automotive, Logistics, Car, Truck, Transport, eMobility
- Industry Category: Transport
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