This is Minicools. The coolest brand with the most playful kids accessories. Minicools’ universe is full of colors, smiles and sparkles! A dynamic brand with cute aestheticsabout confident kids and vibrant imagination. A colorful world of mini fashion lovers with big hearts and eclectic taste.
Mini Cools are made to bring a smile to every kid’s face. It is a brand designed to make a better world for all kids, with diverse personalities, that love to be different, cool and playful. Mini Cools products embody the ultimate childlike energy and sparkle in a colorful gift packaging that makes kids happy. The brand is inspired by the uniqueness and confidence of bold kids. It takes courage to be bold. It takes bravery to stand out!
The products are made with safe, non-toxic materials and have been tested according to EU regulations. They are high quality items to be used for years by children, their siblings and friends. Packaging’s bold & bright approach is designed to be reused as jewelry or storage boxes and not to be discarded after opening. The products embody the ultimate childlike energy and sparkle in a colorful gift packaging that makes kids happy. Mini Cools donate 4€ from every purchase of their best-selling product “Big at Heart necklace set” to “Together for Children” that provides assistance to more than 30,000 children in need on an annual basis, irrespective of race, religion and political conviction. Together let’s make a better world for our Mini Cools.
The online store is full of shiny accessories, colourful stickers, fashion photos and cool messages enlivening the imagination of young fashion lovers. Intense and expressive typography and animated graphics stimulate the mood, creating an expressive experience. I like you cherry much!
- Agency/Creative: AG Design Agency
- Article Title: AG Design Agency Create Mini Cools Playful Kids Accessories Branding
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Greece
- Agency/Creative City: Athens
- Market Region: Europe
- Project Deliverables: Beauty Photography, Brand Design, Brand Identity, Brand Mark, Brand Naming, Brand Tone of Voice, Copywriting, Logo Design, Packaging Design, Web Design
- Format: Box
- Substrate: Pulp Carton
- Industry: Fashion
- Keywords: Minicools, kids, accessories, children, fashion, lover, playful, colorful, smile
Creative Direction: Alexandros Gavrilakis
Art Direction: Anna Trympali
Eshop Coding: eight8
Fashion Photography: Panos Davios
Packaging Photography: Giorgos Vitsaropoulos