Le Woof is a premium cosmetic brand for dogs, designed to merge the beauty of untamed nature with modern luxury. The brand’s concept, “After the Wild,” celebrates the raw elegance of the wilderness, reflecting the connection between pets and nature. The project’s visual identity and packaging design were developed by Itamar Kornowski, Creative Director, who focused on creating a harmonious blend of artistic sophistication and thoughtful storytelling.

The project began with the goal of transforming pet care into an elevated, meaningful experience. The visual identity incorporates clean typography and a natural palette of earthy greens, browns, and muted neutrals. Together, these elements create a refined and understated aesthetic that resonates with pet owners looking for a touch of elegance in their everyday lives.

A defining feature of the branding is its use of hand-drawn illustrations. The front of each product features a delicately sketched dog, representing the heart of the brand and its focus on pets. On the back, botanical sketches of flowers tie into the natural inspirations behind the scents and ingredients, adding depth and context to the design.

“The idea behind Le Woof was to craft a brand that feels authentic and connected to nature, while still offering a premium and stylish experience,” Kornowski explains.

The packaging is designed to enhance the customer’s interaction with the brand, using embossed details and matte finishes that create a tactile experience. Each design choice reinforces the narrative of harmony between nature and nurture, bringing to life the essence of “After the Wild.”

By blending artistry, storytelling, and premium design, Le Woof sets a new benchmark for pet care branding. Kornowski’s vision brings together elements of elegance and simplicity, creating a memorable experience for pet owners who value quality and creativity.