Aforex Co., Ltd was established in Lang Son Province, Vietnam with the predecessor being a company processing and exporting Star Anise – a specialty spice and the only popular spice in Lang Son, Vietnam. From 2021 to present, Aforex continues to take advantage of the strengths of the natural organic Star Anise and Cinnamon raw material area in Lang Son to continue to develop and improve products, outstanding products: Sli Que Cake, Cinnamon Rice Paper, Khao Cake, Mugwort Cake, natural spice products, natural essential oils, … are loved and warmly received by consumers.

About the project: Following Aforex ‘s products, Lucky Brand Agency has the opportunity to continue to cooperate in the Spices and Essential Oils product group, in this project we focus on the highlights and advantages of the product.

Inspiration for novelty, modernity, natural elements, love and product spirit!

The multi-color trend in packaging design creates a youthful, modern feeling, highlights and conveys a happy message about the product experience, each product has a separate color, which can be emotions, individual flavors and importantly all create a harmonious and impressive whole. Attracting the eye, standing out on the shelf or other products is the factor we want to convey in this design concept. Emotional interactive design: Colours have the ability to stimulate emotions, so the combination of many colors can bring a feeling of joy and happiness. Products with multi-color packaging often make consumers think of interesting experiences and satisfaction when using.

Modernity through the combination of colors and shapes: Multi-color designs often come with simple but modern shapes, patterns or structures. This not only creates neatness but also makes the product look elegant and suitable for modern lifestyle, bringing a sense of a smooth and sophisticated experience.

The relaxation and refreshing spirit that gives us a healthy, energetic body are also interesting suggestions for us to choose strong colors, these are the messages that the product wants to send to customers.

In this project, Lucky Brand Agency is the design consultant, implementing the product identification system for essential oils and spices, the image below is part of this project!