This is one of our boldest projects to date — where we were approached to create the identity for a meal kit subscription service that wanted to make home cooking feel like a burst of joy, not a chore. The brief was simple: make healthy eating feel easier. But we saw an opportunity to do more. In a world where most meal kit brands lean on organic, muted palettes and earthy tones, we proposed the opposite — a vibrant, energetic brand language that reflects the feeling of putting together a great plate.

Because cooking isn’t just a task — it’s color, texture, spontaneity, and rhythm. Why not build a brand that tastes as bright as the meals themselves?

We crafted a wildly expressive identity system rooted in maximalist color theory, playful typography, and modular layouts that feel as easy and intuitive as following a recipe. The visual language is layered, full of movement and rhythm — like ingredients coming together on a plate. The logo nods to the name itself: a plate as a stage for creativity, nourishment, and everyday wins. Packaging is designed to spark instant delight at your doorstep, breaking the mold of what “healthy” looks like. Instead of whispering wellness, we made it shout joy.

The result is a brand that’s hard to scroll past and even harder to forget. Plately now feels like a dopamine hit in your daily routine — approachable yet vibrant, structured yet spontaneous. It invites even the busiest people to pause, cook, and plate up something beautiful. Just like the meals, the design is fresh, satisfying, and made to be shared.