With the success of the SABÉ core line, Affinity was tasked with an encore assignment. Creating a line of convenient, premixed cocktails that are all-natural, gluten-free, and appeal to consumers seeking a premium ready-to-drink adult beverage.
We delivered a sophisticated, stylish, and modern image while building brand equity and communicating flavor appeal. The clean, contemporary design and sans-serif typography combine with a detailed background pattern for a crisp, premium feel. The use of a muted yet appetizing color palette suggests stylish refreshment while differentiating between the various cocktail offerings.
CREDIT
- Agency/Creative: Affinity Creative Group
- Article Title: Affinity Creative Group Says Can Do for SABÉ Pre-Mixed Cocktails
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Experience, Brand Strategy, Branding, Graphic Design, Packaging Design, Research
- Format: Can
- Substrate: Metal
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
