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Affinity Creative Group Says Can Do for SABÉ Pre-Mixed Cocktails

Affinity Creative Group Says Can Do for SABÉ Pre-Mixed Cocktails

With the success of the SABÉ core line, Affinity was tasked with an encore assignment. Creating a line of convenient, premixed cocktails that are all-natural, gluten-free, and appeal to consumers seeking a premium ready-to-drink adult beverage.

We delivered a sophisticated, stylish, and modern image while building brand equity and communicating flavor appeal. The clean, contemporary design and sans-serif typography combine with a detailed background pattern for a crisp, premium feel. The use of a muted yet appetizing color palette suggests stylish refreshment while differentiating between the various cocktail offerings.

CREDIT

  • Design Agency: Affinity Creative Group
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: Affinity Creative Group Says Can Do for SABÉ Pre-Mixed Cocktails
  • Brand / Project Name: SABÉ Beverages Pre-Mixed Cocktails Packaging Design
  • External Design Credits: Design: Affinity Creative Group
  • Strategic Deliverables: Research / Insight, Brand Strategy
  • Design Deliverables: Packaging Design, Branding, Graphic Design, Brand Experience
  • Location: United States
  • Market Country: United States
  • Market Region: North America
  • Product Category: Spirits
  • Consumer Packaging Format: Can
  • Consumer Substrate / Material: Metal

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