Affinity Creative Group Says Can Do for SABÉ Pre-Mixed Cocktails
With the success of the SABÉ core line, Affinity was tasked with an encore assignment. Creating a line of convenient, premixed cocktails that are all-natural, gluten-free, and appeal to consumers seeking a premium ready-to-drink adult beverage.
We delivered a sophisticated, stylish, and modern image while building brand equity and communicating flavor appeal. The clean, contemporary design and sans-serif typography combine with a detailed background pattern for a crisp, premium feel. The use of a muted yet appetizing color palette suggests stylish refreshment while differentiating between the various cocktail offerings.
- Design Agency: Affinity Creative Group
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Affinity Creative Group Says Can Do for SABÉ Pre-Mixed Cocktails
- Brand / Project Name: SABÉ Beverages Pre-Mixed Cocktails Packaging Design
- External Design Credits: Design: Affinity Creative Group
- Strategic Deliverables: Research / Insight, Brand Strategy
- Design Deliverables: Packaging Design, Branding, Graphic Design, Brand Experience
- Location: United States
- Market Country: United States
- Market Region: North America
- Product Category: Spirits
- Consumer Packaging Format: Can
- Consumer Substrate / Material: Metal