AEB get connected 2024

Starting point
Every year more than 500 customers, partners, and employees come together at the AEB HQ in Stuttgart for the ‘get connected’ summit. Topics such as global supply chains, tech, and logistics are discussed and worked on together for an entire day. This year’s motto of the event is ‘FOMO’—fear of missing out.

Challenge
How can the event, with its various agenda elements, talks, and workshop sessions, simultaneously offer space and time for exchange? Or to put it another way, how to turn the AEB HQ into a pop-up event location for one day that visualises and facilitates the feeling of ‘FOMO’ in a challenging—yet still pleasant—way.

Solution
In order to make ‘FOMO’ tangible, it made sense to offer talks, workshops, and networking opportunities at the same time. There were various stages, workshop locations, and the atrium on the ground floor as a marketplace of ideas. Deliberately rather unsynchronised start times made it difficult or even impossible to be on time, which in turn ‘normalised’ missing out and brought a FOMO looseness to the event.

The central meeting point of the spatial concept is the atrium with a total area of over 500m². In addition to the entrance area with welcome desks, there was a start-up exhibition corner with 10 exhibitors at mini stands, a café bar and a mocktail bar (you could even miss the alcohol), and finally a main stage for the keynotes and the music programme. As a visual highlight, the motto term ‘FOMO’ was placed in perspective behind the open stage. The letters ‘F’ and ‘M’ were applied to the wall and floor surfaces in perspective and complemented by two round stage elements on the floor for the ‘O’s.

The event branding as a visual bracket also emphasises the theme of the event graphically and strikingly. ‘FOMO’ is picked up in contrasting colours of red and blue with the help of fleeting, animated typography and graphic star elements. Every scene is in motion. The opening and closing ‘O’s and star-shaped elements as holes in the floor dramatised the chance of missing things. Content that repeatedly emerges from this encourages conscious evaluation: When is the right time for what? The motion design took place on various screens and was also used in the atrium for orientation and labelling of the various areas.

This transformed the entire HQ into a vibrant, bustling place of encounters and cheerful missing out.

About AEB
AEB is a medium-sized IT company for customs, foreign trade and logistics based in Stuttgart. Worldwide, AEB is present at over 15 locations in 8 countries with a total of over 600 employees. Its more than 7,000 customers include manufacturing companies, transport and logistics service providers, trading companies and e-commerce platforms.