ADX is a group that has been providing consultancy and advice in the areas of corporate governance, business management and digital transformation for 10 years. Its job is to transform companies, generating a unique modernization movement. Thinking about it, they realized that, just as they brought renewal to their customers, they also need to renew their own company, through their communication.
ADX has remained with the same identity for 10 years, the company that identifies itself by transforming the lives of its customers, needed an internal transformation, being more compatible with the dialogue that it wants to generate in the market.
The new logo brings inspiration and modernity, representing a compass and the pinnacle of a mountain, as well as bringing within it the letters of the brand: A D and X, everything the brand needed to materialize its concept.
In addition, the company needed to restructure its brand architecture, standardizing all its communication with the same logo, but differentiating itself in its other activities through the colors established by the project we created. In this way, we facilitate understanding by the public, associations by ADX Grupo and its sub-brands, maintaining a main brand as a totem, where it presents itself through a gradient with the colors of its sub-brands.
To materialize the whole construction of the new identity, some complementary materials were associated with the project, with the elaboration of a corporate stationery, visual identity for social networks, supply for corporate presentations, etc.
- Agency/Creative: Chá de Bold
- Article Title: ADX Business Consultancy Branding by Chá de Bold Estudio
- Organisation/Entity: Agency
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Aracaju
- Market Region: South America
- Project Deliverables: Brand Design, Brand Identity, Brand Strategy
- Industry: Financial
- Keywords: business, marketing, logo, branding, strategy, financial, growth
Brand Designer: Rodrigo Menezes Silva
Brand Strategist: Marcelo Villanova
Brand Copywriter: Renata Furtado
Brand Strategist: Pedro Carvalho