What do a prestigious winery like Santa Margherita and an equally prestigious football team like FC Internazionale Milano have in common?
Courage, a forward-looking approach and the will to excel. The creative concept of this Prosecco Valdobbiadene Superiore, dedicated to one of the teams that has written and continues to write the history of Italian football, unites common intents, goals and values. The texture of the label echoes both the current team uniform and the club’s historic symbol: the snake, the protagonist of a luminous embossed varnish. Sophisticated printing techniques guarantee a distinctive and emotional result, which is essential to enhance the product and its positioning.
A renewed and strengthened alliance, today more than ever. Two communities united by a great “passion for the world”. Both fond of their origins, Italy, but fascinated by the exploration, cultures and contaminations that color the world.
It is from the union of two or more elements that something unique and wonderful is born, because “the whole is more than the sum of its individual parts”.
Through the iconic symbols of the Club, the new ‘Valdobbiadene Prosecco Superiore DOCG’ bottle by Santa Margherita comes to life.
CREDIT
- Agency/Creative: Advision
- Article Title: Advision Elevates Prosecco Branding with Santa Margherita and Inter Milan Collaboration
- Organisation/Entity: Agency
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Italy
- Agency/Creative City: Verona
- Market Region: Europe
- Project Deliverables: Art Direction, Creative Direction, Packaging Design
- Format: Bottle, Box
- Industry: Food/Beverage
- Keywords: wine design, wine, Italy, Italian wine, prosecco, football, internazionale Milano, limited edition
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Credits:
Creative Director: Matteo Zanteeschi
Designer: Silvia Silvagni
Product Manager, Santa Margherita Gruppo Vinicolo: Cinzia Coderin
