Daíse Palaoro is a brand of interior architecture and commercial or residential buildings. It has humanised values and a differential: the availability and constant search for the client’s total satisfaction, welcoming their needs and bringing solutions in partnership.
Details and trust are her focus of attention.
This brand aims to deliver a unique experience and an innovative process to each client. This is because it understands that the stakeholder is essential to reach the most satisfactory result possible. The concept used was the historical evolution of humanity. We traveled from the prehistoric era, visiting the first huts built with vegetable materials and wood, until, with the knowledge acquired, they were molded and adapted to new times and places. Therefore, a civilization is always in movement and this is the feeling we
want to achieve with the brand’s visual identity.
That’s why we didn’t get stuck in a specific moment of architecture, but in the complementation of one with the other and in the union of all phases and models, valued individually but respected as a whole. Thus, a mutable symbol is born and, like Daíse Palaoro, will always be evolving, in order to seek for its brand the same growth it seeks as a person in the society.
The main concept of the project was not to focus on a specific moment in history and architecture.
Along with the brand concepts that are movement, evolution and perspective, the attributes and archetypes of the brand were chosen, with the attributes came the characteristics of detail, loyal and mediator, along with them came the archetypes, namely Designer, intellectual and diplomat.
- Agency/Creative: Adriel Silveira Palaoro
- Article Title: Adriel Silveira Palaoro Created Identity for Architect Daíse Palaoro
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: Caxias do Sul
- Market Region: South America
- Project Deliverables: Brand Identity, Brand Mark, Logo Design
- Industry: Aerospace
- Keywords: architecture brand minimalism movement design
Designer: Adriel Silveira Palaoro