To make our recruitment campaign unique and outstanding, we’ve asked known Polish illustrators and our in-house designers to create a range of posters. All of them were referring to Admind’s values: trust, cooperation, responsibility, adventure, partnership, satisfaction and kindness.
The other common thread of all posters was colours taken from our brand identity system. Apart from that, all artists were free to interpret our values and show them in their own distinctive visual style.
The posters constituted a dialog invitation by using the same headline „Can you see _?”. They successfully fulfilled this role: during the campaign, there were four times more visits to our website. Almost 3000 people have visited its’ recruitment section and we’ve gained over 200 new followers on Facebook. At the end of the day we’ve successfully hired a few highly talented graphic designers.
CREDIT
- Agency/Creative: Admind Branding & Communications
- Article Title: Admind Employer Branding
- Organisation/Entity: Agency
- Project Type: Digital
- Project Status: Published
- Agency/Creative Country: Poland
- Agency/Creative City: Kraków
- Market Region: Europe
- Project Deliverables: Brand Identity, Digital Art
- Industry: Mass Media
- Keywords: WBDS awards, Agency
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Credits:
Creative Director: Karolina Pospischil
Project Manager: Grzegorz Pach
Graphic Design : Magdalena Gawlik-Łęcka
Graphic Design : Małgorzata Macuda
Graphic Design : Marek Brol
Graphic Design : Dominika Konieczkowska-Kracik
Graphic Design : Karol Banach
Graphic Design : Ola Niepsuj
Graphic Design : Paweł Mildner
Animations & layout: Michał Suska
Animations & layout: Dawid Kułaga
Animations & layout: Krzysztof Klimek
