Adidas Originals ZX 2K BOOST Packaging Design by Hovers Over Water
Adidas Originals ZX 2K BOOST seeding kit. Minimal by design this ‘Premium Artifact’ concept represents a look from the past – resurrected in the future present tense. This custom engineered box offers a truly unique unveiling and comes adorned in it’s own retro space-tech reusable carrying case. Transcend the past. Progress forward.
Welcome to the Future: Since its launch in 1984, the ZX series has always represented progress by pushing the boundaries of footwear design and technology. Taking inspiration from the 1987 ZX 710 OG, the ZX 2K BOOST remains at the forefront of progression. Fusing iconic design elements with advanced technology, the ZX 2K BOOST reinvents the running-inspired sneaker to provide unprecedented comfort and wearability.
- Design Agency: Hovers Over Water
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: Adidas Originals ZX 2K BOOST Packaging Design by Hovers Over Water
- Brand / Project Name: Adidas ZX 2K BOOST: Seeding Kit Packaging
- Production Credits: Production Partners: Premier Press
- Strategic Deliverables: Research / Insight, Brand Naming, Product Architecture, Brand World, Tone of Voice
- Design Deliverables: Packaging Design, Photography, Branding, Graphic Design, Brand Advertising, Brand Experience
- Location: United States
- Market Country: United States
- Market Region: North America
- Product Category: Fashion
- Consumer Packaging Format: Bag, Box, Case, Pouch
- Consumer Substrate / Material: Plastic, Pulp Board, Pulp Paper