Adictt Co. is a streetwear focused clothing brand that aims to offer high quality products to its audience. Adictt stands for a lifestyle, from the street, rap, trap, skateboarding and art. A unique and proprietary way to tell stories and generate connection with those on our side.

My main challenge was to represent the authenticity and strong personality of the brand in a unique way, uniting design with the brand’s rebellious and provocative voice tone. The idea was to show that Adictt is in the same game, but not with the same rules, we have our own.

For the logo concept, I evoked the graffiti aesthetic for the letters A and the second T of the word Adictt, creating an intervention on the original typography, which represented who we are and our attitudes. For the palette, we have two shades of purple a playful color and full of meanings, the first shade is more friendly and open, an invitation to a crazy and aimless trip. The second tone is more sober and neutral. We also have black that represents the asphalt, while white and yellow work as a point of light.

Besides the visual identity, I was invited to develop the concept and the prints of the first collection of shirts and caps, named “Street Codes”. The collection is a celebration of the brand’s origin and pillars. The idea was to express everything we believe in and want to perpetuate. The choice of colors also makes reference to the brand itself.

That is why we took the same concept of the logo to the prints. We also used the same color palette as the brand to create an integrated universe between the conceptual brand and the corporate side.