LosDos is a small taquería located in the city of São Paulo – Brazil, in a charming street known for its haute cuisine. Founded by chefs Caio Alciati and João Gertel, LosDos proposes to serve street food: no frills, with good ingredients and techniques, and of course, at a fair price! Focused on Mexican street culture and in analogy to the cramped space, the two chefs engage in a gastronomic duel similar to Lucha Libre. The entire rich universe of the brand was created to convey Mexican culture outside the clichés and standards of “tex-me” restaurants, we wanted truth, as well as good food.
The entire graphic project was designed to be applied with low production costs, but at the same time provide delivery and the restaurant with a lot of personality.
The brand identity was developed for this project, all the rules of use, in a simple and objective way, items to facilitate and speed up the delivery of delivery and also the day to day of the restaurant. Always using the street food culture to inspire the creation of the material, along with the reduced cost of its implementation. Stamps were used to customize the papers that serve the food and the shipping bags
Street food must be on the street. With this philosophy, a food truck was needed for LosDos to be able to take the traditional cuisine of Mexico to other destinations in the city of São Paulo. Who wouldn’t want to have a traditional taqueira standing in front of their favorite brewery?
That’s how LosDos Kombi was born, a very flashy food truck with all the brand’s personality.
All the customization of a volkswagen kombi was done with great care and care to transport the entire universe of the restaurant to consumers on the street.
- Agency/Creative: ADD Branding
- Article Title: ADD Branding Creates LosDos Taqueria Brand Design
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Brazil
- Agency/Creative City: SÃO PAULO
- Market Region: South America
- Project Deliverables: Advertising, Brand Identity, Brand Naming, Packaging Design, Poster Design
- Industry: Food/Beverage
- Keywords: Tacos, Mexico, Food, Street Food
Designer: Andre candeloro