Adartova Consulting is a network of technology consultants, strategists, and marketing experts dedicated to supporting companies facing the challenge of slowing growth. Their mission goes beyond short-term fixes—they strive to transform every person and organization they touch into experts who can confidently grow again, without needing ongoing external help.

With decades of combined experience in guiding businesses through complex strategic transitions, Adartova empowers innovative leaders to confront the difficult problems that must be solved to reignite sustainable growth. Adartova services span strategic planning, market research, brand transformation, technology advisory, and culture change catalysis—always delivered with a spirit of joy, humor, and positive energy that restores momentum and rekindles passion in the teams they serve.

When Adam Hertzman, Adartova’s founder, reached out, his challenge was clear: create a visual identity that cuts through the clutter of traditional consulting firms and embodies the essence of “transformation,” while still feeling approachable, professional, and friendly.

Through research, strategy, and a deep dive into Adartova’s values and ambitions, we crafted a visual system anchored in four key principles: Transformation, Approachability, Boldness, and Simplicity. Every design decision was guided by these values, ensuring the identity resonates with both clarity and confidence.

The result? A bold yet human-centered visual identity system that not only communicates Adartova’s promise of transformation and trust but also establishes a cohesive, memorable, and scalable foundation—one that can grow alongside the brand as it continues to inspire change.