Adamsrib Design Studio West Coast Collaboration

The packaging design and concept by Adamsrib Design Studio was built around the mesmerizing original artwork done by Sabrina Garrasi. Marketing strategy was the brainchild of Golden Ratio Marketing Solutions, and the client was Neil Ellis Wines – one of South Africa’s premier wine producers.

The design represents the mystery of the landscape in patterns ever-changing like the seasons, specifically the elements and tides so integral to life on the West Coast of South Africa. Twelve different front labels were designed and brought to life by using the mosaic printing technique, thereby illustrating nature’s own narrative for each month of the year. The sand-textured paper varnish ties into the coastal imagery of the brand story and reinforces a theme of understated sophistication.

Rather than relying on literal depictions, the studio embraced abstraction, allowing colour, movement and form to carry the story and so shift the perception of nature from static images to emotional impressions. The packaging evokes the raw beauty and shifting elements of the coast, subtly embedding these themes into each bottle, creating a sense of continuity across the range while giving each label its own distinct identity.

A gold medal and Grand Prix winner at the Winemag.co.za Label Design Awards, this design is an immersive example of Adamsrib Design Studio’s creation with purpose – transforming every client brief into a compelling, authentic visual narrative.