Overview: Tibaq is a comprehensive digital platform that aims to create a new awareness by providing the essence of research content in various subjects in a simplified manner. The platform serves as a modern bridge between complex academic studies and the general public, ensuring that high-level knowledge is no longer restricted to specialists but is accessible to everyone seeking intellectual growth and deeper understanding in their daily lives.

Problem: Tibaq possessed a unique idea and a successful name, and its goal was purely noble: unconditional education. Despite its previous attempts at publishing content, Tibaq achieved no reach or engagement, even though it shared interesting topics and provided valuable information. There was a clear disconnect between the quality of the research and the way it was perceived by the audience, resulting in a lack of impact and visibility within a crowded digital landscape.

Solution: Upon project commencement, I analyzed why Tibaq was not receiving sufficient engagement despite its content. It became clear that the brand lacked well-defined values and core principles, making it difficult for the audience to know what to expect or how to connect with the mission. Following several meetings, I immediately began defining the brand’s values based on the client’s vision, while refining certain elements to ensure the brand’s robustness and industry relevance—covering everything from the brand definition to the tone of voice and slogan.

Once the foundation was established, I moved to the visual identity design phase, informed by my prior research. The entire visual identity was built on the principle of simplicity, as it is the most effective way to convey information, aligning with Tibaq’s core mission of delivering content in its simplest form. This clarity ensures that the brand’s visual presence now matches its intellectual depth, allowing the message of unconditional education to finally reach its target audience and create a new awareness effectively.