Lawyer Logo & Branding Identity. Law IT Firm Company. Concept Project.

This branding concept was developed for Adam Kawiński, a lawyer specializing in legal services for IT companies, startups, and technology-driven businesses. The objective of the project was to create a contemporary, intelligent visual identity that reflects both the analytical nature of legal work and the dynamic, problem-solving mindset of the tech industry—without relying on traditional law firm clichés.

At the core of the concept lies the idea of law as a process of finding solutions and navigating complexity. Legal challenges in IT are rarely linear; they require strategy, foresight, and the ability to choose the right path among many possibilities. This philosophy is translated visually through typographic interventions and subtle symbolic elements.

The diagonal cuts in the letters “A” and “K” represent a fork in the road—a moment of decision, transition, or legal challenge. These cuts symbolize obstacles that require expertise to overcome and reflect Adam’s role as a guide through complex negotiations, contracts, intellectual property matters, and project structures.

The dash placed between “A” and “K” functions as a metaphorical road, bridge, or process. It connects the starting point—a legal problem—to its resolution. At the same time, it references technical and digital syntax, reinforcing the strong connection to the IT sector and modern workflows.

The minimalist typography, monochrome palette, and precise spacing emphasize clarity, logic, and professionalism, while avoiding rigid or outdated legal aesthetics. The resulting identity positions Adam Kawiński as a modern legal partner—strategic, approachable, and deeply aligned with the realities of the tech world.

This project demonstrates how concept-driven typography can communicate complex professional values through simple, meaningful visual language.