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Acute Helps Ferment-Tastic Bring New Flavours to Your Kitchen with Creative Condiments

Acute Helps Ferment-Tastic Bring New Flavours to Your Kitchen with Creative Condiments

The creators of Ferment-Tastic had the vision of developing a line of organic and locally sourced condiments. With their innovative range of fermented sauces and seasonings, centred around Austrian Lupin Sauce, they have succeeded in doing just that.

The products are designed to bring new flavours to familiar cooking processes and dishes. They are intended to be used by professional chefs and home cooks alike. We were asked to develop a brand strategy for Ferment-Tastic and to design the brand’s visual identity, including the packaging and various applications.

A key aspect of this was to communicate knowledge about how to use the products, some of which are still unknown. The illustrated characters, as seen on the labels, were developed specifically for this purpose. They help to convey the content in an accessible and friendly way, while adding the desired touch of humour and creativity to the products. The developed characters also reflect the ‘personality’ of each product – if such a thing were possible. The basic design elements of the visual identity are deliberately kept clean and simple, while the colourful illustrations add a touch of fun and passion to the overall look.

Working closely with the client throughout the whole project, we were delighted to bring our shared vision to life. For the initial strategy phase and copywriting, we joined forces with strategist Philipp Altenberger. The product photography for the case study was done by photography duo LippZahnschirm.

CREDIT

  • Agency/Creative: Acute
  • Article Title: Acute Helps Ferment-Tastic Bring New Flavours to Your Kitchen with Creative Condiments
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Austria
  • Agency/Creative City: Vienna
  • Market Region: Europe
  • Project Deliverables: Brand Design, Branding, Illustration, Label Design, Logo Design, Packaging Design
  • Format: Bottle
  • Industry: Food/Beverage
  • Keywords: Soy Sauce, Lupin Sauce, Condiments

  • Credits:
    Art Direction: Isabella Thaller
    Photography: LippZahnschirm
    Partner: Philipp Altenberger

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