Actom is an e-commerce store built by boaters for boaters. our company mission is to provides quality marine supplies, inflatable boats and outboard motors and offers competitive prices on the brands you trust, we have them in stock and we are an authorized dealer for everything we carry. We are fully stocked with all the supplies to get you and keep you on the water. Our Buyers Guides take the guess work out of shopping for boat covers, engine parts, propellers, bimini tops, and more. Our fully staffed call center is available during the week to offer additional assistance with finding products and placing orders. The service department has excellent certified technicians with over a hundred years of experience between them.
The name is derived from the battle of Actium in 31 BC. The Battle of Actium was based on the sailing and hardware strength of the naval fleet, hence the name of the company as it provides many and many important products for sailors, fishermen and ships. like anchor ,dock, trailer, boat covers, biminis, canopies, Jackets, Pants, Footwear, Life Jackets, Life Vests and PFDs.
The basic concept of Logo is based on the first letter of the name(“A”CTOM) with an anchored sign, which expresses hardness and strength.
The choice of colors depends on the color of the sea blue, which reflects the confidence of customers in choosing us as a friend on their journey through the water, and the color of white and a degree of dark blue that expresses professionalism in the work.
The identity of the prints is simple and clear, relying on colors only, without graphics.
- Agency/Creative: Hazem Mahdy
- Article Title: Actom e-commerce Store Branding
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Tanta
- Market Region: Global
- Project Deliverables: Brand Design, Brand Identity, Identity System, Logo Design, Packaging Design
- Industry: Public Utility
- Keywords: Braning, minimal, logo, marine, supply, sail
Graphic deigner: Hazem Mahdy