Acordial is a specialized mental health clinic that deeply values well-being, love, and care. Its mission is to create a safe and welcoming environment where every patient is treated with empathy and respect, and where mental health is prioritized through effective and personalized therapeutic approaches.

The challenge was to develop a visual identity that reflects Acordial’s values and elicits a positive emotional response from patients. The new identity needed to convey trust and warmth, establishing a strong and immediate connection from the first interaction with the brand.

The visual concept of Acordial reflects the journey toward self-awareness, where the brand positions itself as a fundamental support system. The logo, designed from a continuous line forming the letter “A,” symbolizes the path, progress, and personal transformation, reinforcing Acordial’s role as a guide in this journey. The soft color palette was chosen to convey calm and warmth, while the serif typography represents the brand’s seriousness and care. Illustrations complement the identity, highlighting the concept of support throughout the therapeutic process.

Acordial’s new visual identity successfully captures the essence of the brand, clearly and immediately conveying warmth and trust. The design reflects the clinic’s core values, creating a positive emotional connection from the very first interaction. This identity not only reinforces Acordial’s mission but also positions the brand in a strong and distinctive way.