What does it mean to be well? Well aware. Well advised. Well rounded.
Benefit3 (B3) knows only too well, when individuals do well in life, they do well at work. So much so, that their purpose for being is to shape programs and support across the finance, body and mental well-being of their clients’ employees so they are well placed to do their best work.
With an ambition to connect and inspire employers and broaden their reach – we were asked to develop a brand identity that enabled Benefit3 to stand out of the corporate benefits crowd and make them the benefits business of choice.
A simple, graphic wordmark and amplifying icon anchor the identity with fluid shapes coming together to create a visual language that is both expressive and contemporary. The colour palette is a dynamic and energetic set of gradients that come to life through expressive and mesmerising motion.
A playful weaving of B and 3 were created to express the thriving aspect of those who engage with the programs. The adaptable housing device provides flexibility and a contemporary approach to applying the logo within all brand applications.
Working with the talented photographer, Benito Martin, we also produced a suite of portraits that featured confident individuals empowered by the benefit of benefits. Simple, striking and vibrant photography that perfectly compliments the new visual and verbal identity.
Fluid, morphing graphic shapes house the brand messaging and tell the brand story as they transform through motion.
Across print and digital touchpoints, the vibrant and dynamic identity brings to life the highlights, features and benefits of benefits, setting the business up for future success.
“Accompany did an incredible job on Benefit3 rebrand. They spend the time to really understand us. The result was a brand concept that embodies our values, stands out against our competitors and really excites new prospects! If you want to invest in a team that will go the extra mile to deliver a truly exceptional concept, I highly recommend Accompany.” – James McFarland, Principal, Benefit 3
- Agency/Creative: Accompany
- Article Title: Accompany Create Well Made Branding for Benefit 3
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Identity
- Agency/Creative Country: Australia
- Market Region: Multiple Regions
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Branding, Graphic Design, Identity System, Photography, Tone of Voice
- Industry: Health Care