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acanforaDesign Creates a Gift that Keeps on Giving for Fedrigoni, Italy

acanforaDesign Creates a Gift that Keeps on Giving for Fedrigoni, Italy

Fedrigoni, Italy: The Gift That Keeps on Giving.

For over a century, Fedrigoni has embodied excellence in the paper industry, championing creativity, innovation, and, more recently, sustainability. The launch of the Fedrigoni Gift Card range further solidifies the brand’s commitment, enhancing the gifting experience for today’s conscientious consumers.

Massimo Acanfora, Founder and Creative Director of acanforaDesign, explains, “Fedrigoni’s story unfolds with the Shield as its hero, elevating creativity, sustainability, and innovation through eco-friendly materials and inventive printing techniques.”

Inspired by Fedrigoni’s enduring paper quality, we made the iconic Fedrigoni Shield the hero of the packaging design. By replacing plastic with FSC-certified paper, the range significantly reduces environmental impact. The Shield symbolises sustainability and creativity, reflecting Fedrigoni’s dedication to excellence.

The Fedrigoni Shield unfolds into three distinct gifting worlds: Technology, Lifestyle, and Beauty, representing unique thematic experiences. These worlds offer a vibrant and personalized gifting experience for diverse audiences.

The Fedrigoni Gift Card packaging inspires creativity and showcases paper-based solutions. It contains three wallets with sample gift cards, demonstrating the versatility of Fedrigoni’s paper range and empowering businesses to craft unique and memorable gift experiences.

“Unwrap more than a gift, unwrap a story,” says Massimo Acanfora. The Fedrigoni Shield unfolds a journey of anticipation and joy, embodying the essence of gifting.

The packaging captures the joy of unwrapping a present, featuring a tray enclosed within a sliding sleeve, which reveals a square-shaped box housing three wallets, each containing a unique card. The design mirrors the proportions of the Fedrigoni shield, emphasising product quality and the brand’s message: Fedrigoni is synonymous with ‘The Gift That Keeps on Giving,’ enriching experiences in alignment with its core values.

CREDIT

  • Agency/Creative: acanforaDesign
  • Article Title: acanforaDesign Creates a Gift that Keeps on Giving for Fedrigoni, Italy
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: United Kingdom
  • Agency/Creative City: London
  • Market Region: Global
  • Project Deliverables: Copywriting, Design, Packaging Design, Pattern Design, Structural Design
  • Format: Case, Sleeve, Tray, Wrap
  • Industry: Manufacturing
  • Keywords: packaging design, branding, innovation, sustainability, gift cards, paper, pattern, eco-friendly

  • Credits:
    Creative Director: Massimo Acanfora

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