Abroaden is the first wealth-building platform made for people living abroad. It learns about user needs then uses technology to build financial strategies that fit specifically to them.
Finding the right financial advice and investing is hard enough as it is. When living abroad, that problem gets even harder since most financial advice and many investments don’t travel well. Abroaden makes it easy to find and manage investments transparently.
The brand is positioned in the wealth management market without wanting to look like a traditional bank or your father’s expat wealth manager. The goal was to create a visual identity for a tech-first company that inspires trust to a target audience of young expats and digital natives who moved to a new country.
The logo is composed of shapes that represent both the idea of movement and expansion into a wealthy future. The bright and bold color palette conveys the meanings of positivity and trust
The full Brand Identity project designed by Giuliano Rusciano from russs.design includes logo, color palette, typography, printed collaterals like duplexed business cards printed on Colorplan Tabriz Blue 350gsm + Offset White Ice High 350gsm, poster design, website design and social media design.
- Agency/Creative: Giuliano Rusciano - russs.design
- Article Title: Abroaden Wealth-Building Platform Brand Identity Designed by Giuliano Rusciano
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Barcelona
- Market Region: Europe
- Project Deliverables: Brand Creation, Brand Identity, Branding, Graphic Design, Icon Design, Identity System, Logo Design, Motion Graphics, Poster Design, Web Design
- Industry: Financial
- Keywords: graphic design, logo, animation, startup, brand identity, branding, fintech, financial, crypto, nfc, cryptocurrencies, bank, investing, wealth, advisor, digital, abroad
Brand Designer: Giuliano Rusciano