Pour’d Sculpting Luxury Cocktails in 3D

Description:

Pour’d Cocktails is a premium ready-to-serve cocktail brand created for modern consumers who value convenience without compromising on quality or experience. Built around classic cocktail recipes and contemporary lifestyle appeal, the brand required a strong visual presence that could communicate indulgence, clarity, and premium positioning across digital and retail platforms. This is where Abox Agency stepped in.

The product range features multiple cocktail variants, including LIIT, Mojito, Whisky Sour, Old Fashioned, and Cosmopolitan. Each variant represents a distinct flavor profile and mood, requiring clear differentiation while maintaining a cohesive brand system. To support this, the Abox Agency team developed a comprehensive 3D visualization approach that brings consistency, realism, and visual storytelling to the entire lineup.

Our visualization strategy focused on achieving high realism through accurate product modeling, detailed texturing, and carefully balanced lighting. The glass bottles were rendered with attention to transparency, reflections, and liquid depth, allowing the colors of each cocktail to remain the hero. Natural cork closures were highlighted to reinforce a handcrafted, premium feel, while label elements were kept clean and legible to support quick recognition.

Color played a key role in product differentiation. Each cocktail variant was assigned a distinct color palette inspired by its ingredients and serving style, enabling easy identification across shelves and digital screens. Supporting visual elements such as glassware, garnishes, and lifestyle-inspired environments were introduced to enhance emotional connection and communicate the serving ritual without distracting from the product itself.

The final outcome is a refined and versatile set of 3D assets designed for use across eCommerce platforms, social media, and promotional campaigns. Abox Agency’s visualization for Pour’d Cocktails delivers a modern, elevated product presence that strengthens the brand’s appeal and positions it confidently within the premium ready-to-serve beverage category.