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About: Creative Office Creates Vurtù Suites Brand Identity Through a Custom Typeface and Illustration

About: Creative Office Creates Vurtù Suites Brand Identity Through a Custom Typeface and Illustration

Touching the soul and feeding the imagination. Because some places simply take one’s breath away. Virtù Suites is one of those places, where indelible, unique and treasured moments may be discovered. To celebrate its uniqueness we started by creating a custom font, truly inspired by the Italian late Baroque architecture and its luxury hint. A custom typeface —with letters & numbers— is always made exactly to specific brands. And more specifically, a serif font that promotes feelings of class and heritage, making them ideal when a brand wants to be felt like an “established” one. Cycladic-inspired doors, skylights, and windows are transformed in the ascender and the descender of each letter. We built a visual identity that is initially invented with a cutting edge and some sleek elegance. The black totally hybrid illustrations that cover the personnel’s equipment combine pure clarity and play. And a hint of the unexpected. Virtù Suites is an authentic style of treasure. An atmospheric space, in-between night and day, adorned with clay, stone, and driftwood elements and flooded by the Mediterranean light. That is why we were dedicated to fusing form and functionality in order to demonstrate a human-centric approach that connects humans, nature, and services. It was crucial for us to create for a brand located in a well-known Cycladic island, to think and act like a real person rather than treating accommodation like a functional service. We told an elegant story, in a spectacular setting.

CREDIT

  • Agency/Creative: ABOUT: CREATIVE OFFICE
  • Article Title: About: Creative Office Creates Vurtù Suites Brand Identity Through a Custom Typeface and Illustration
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Packaging
  • Agency/Creative Country: Greece
  • Market Region: Europe
  • Project Deliverables: Brand Architecture, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Naming, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Photography, Product Architecture, Research, Tone of Voice
  • Format: Bag
  • Substrate: Fabric

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