Podgoria Vin is a company producing high-quality wines, owning some of the largest vineyards in the Republic of Moldova. The Brandlook Branding Agency came up with the name, slogan, and key idea, as well as created the visual identity of the new wine brand entitled Aborigi and graphic design for wine labels under this brand. The brand name of Aborigi connects the wine creators with the terroir in the southern part of the Republic of Moldova, where these wines originate. The name Aborigi comes from the word “aboriginal,” which itself creates a strong link to the wines’ place of origin. The Podgoria Vin winemaking company is founded and operated by a family of winemakers, where concepts such as traditions, historical roots, and winemaking dynasty are not empty words but fundamental principles upon which the further development of this business is built. Aborigi is a brand deeply rooted in its homeland, with a history intertwined with the past and present of talented and hardworking people inhabiting this land. In the design of Aborigi wines, the brand’s historical lineage is harmoniously embodied through modern graphic techniques, bridging the past with the present. Two series of labels have been created for the project, each interpreting the brand differently, filling it with distinctive visual imagery while organically integrating a unified brand identity into both concepts of Aborigi. Continuously coordinating the printing execution of the project, the Brandlook team managed to fully realize the ideas embedded in the product design, ideas capable of eliciting a strong emotional response from potential buyers of Aborigi wines.