Abdullah Bin Saif is an up-and-coming commercial enterprise with a mission to import general products from global markets and distribute them in the local markets, catering to the diverse needs of the Saudi market.
Upon conducting a meticulous analysis, our team was committed to designing a symbol that would encapsulate the core values of the institution, emphasizing its solidity and aspirations for prosperity. Through extensive brainstorming sessions, we carefully selected significant symbols and interlinked them to create a powerful brand identity.
The first symbol chosen was the “Shield,” symbolizing the robust sales strength and protection of the commercial operations that the establishment passionately pursues. It represents the determination and dedication to providing the finest products and services to customers in the Saudi market.
The second symbol, the “Palm tree,” holds immense cultural significance as a representation of Saudi Arabia (KSA). With a towering trunk, it conveys the ambitious goals of the establishment to elevate the sales process and reach new heights in the market. Additionally, the incorporation of the Arabic letter “ع” from the establishment’s name “Abdullah” at the top of the logo signifies its deep-rooted connection to the local culture and heritage.
Finally, the “Checkmark” symbol is strategically placed within the logo, symbolizing the meticulous attention to detail in the importing operations. From acquiring the necessary licenses to ensuring compliance with packaging requirements and implementing proper shipping methods, Abdullah Bin Saif aims to maintain the highest standards of quality and safety for its products, ensuring customer satisfaction and trust.
The branding process was a remarkable journey for our team as we explored and analyzed the rich symbolism associated with Saudi Arabia (KSA). By fusing these symbols together, we have created a distinctive brand identity that encapsulates the essence of the institution and its commitment to excellence in serving the Saudi market. We are excited to witness the growth and success of Abdullah Bin Saif as it forges a path of success and prosperity in the commercial landscape.
CREDIT
- Agency/Creative: Root Agency
- Article Title: Abdullah Bin Saif Branding by Root Agency
- Organisation/Entity: Agency
- Project Type: Graphic
- Project Status: Published
- Agency/Creative Country: United Arab Emirates
- Agency/Creative City: Dubai
- Market Region: Middle East
- Project Deliverables: Brand Design, Brand Guidelines, Brand Identity, Identity System, Logo Design
- Industry: Retail
- Keywords: brand identity Logo Design green KSA Saudi Arabia logo visual identity Graphic Designer identity
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Credits:
Founder, Creative Director: Mahmood Mira