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Abdelsalam5 Creates Personal Branding and Identity

Abdelsalam5 Creates Personal Branding and Identity

Abdelsalam5 is a personal brand that blends family heritage with a commitment to design excellence. The name merges my family surname, Abdelsalam, with the number “5,” representing my late father’s birth date, May 25, 1974. This fusion creates a memorable and deeply meaningful identity that honors his legacy while reflecting my values as a designer. Abdelsalam5 is not just a brand; it’s a living tribute to my father, a representation of my journey, and a testament to the principles I hold dear in my work.

The foundation of Abdelsalam5 is built on the balance of tradition and modernity. My father’s influence has been integral in shaping this brand, as his encouragement inspired me to pursue my creative potential. The name “Abdelsalam” reflects peace, integrity, and honor, while the addition of “5” brings a personal connection that grounds the brand in meaningful history. Together, these elements transform Abdelsalam5 into more than just a label; they make it a symbol of resilience, creativity, and purpose.

The logo and custom typeface were crafted through a collaborative process with Amira Ibrahim, combining the elegance of Arabic calligraphy with modern, minimalist design. This careful blending ensures that the brand’s visual identity speaks to both cultural roots and contemporary design aesthetics. Each design element was carefully refined to embody authenticity, cultural resonance, and a forward-thinking approach.

A key element of Abdelsalam5’s visual identity is the use of a modern shade of green. Green symbolizes growth, renewal, and progress, aligning perfectly with the brand’s commitment to innovation and positive change. Balanced by light and dark tones, this color scheme ensures versatility, making Abdelsalam5 adaptable to a variety of media and contexts. Whether on digital platforms or printed materials, the color palette maintains a cohesive, professional, and dynamic aesthetic.

Abdelsalam55 reflects my design philosophy, which centers on authenticity, creativity, and problem-solving. It’s a belief that design should not only look beautiful but also serve a purpose—whether that’s solving a problem, telling a story, or creating value. Through Abdelsalam55, I aim to deliver work that inspires, challenges, and leaves a lasting impact. This brand encapsulates my personal growth and my commitment to crafting designs that are both meaningful and forward-thinking.

With Abdelsalam5, I hope to create a lasting legacy that honors my father’s memory and helps shape a future that values authenticity, creativity, and high-quality design. The brand is not just a reflection of where I’ve been; it’s a vision for where I’m going—a future filled with purpose, growth, and the desire to make a positive impact through design.

CREDIT

  • Agency/Creative: Abdelsalam5
  • Article Title: Abdelsalam5 Creates Personal Branding and Identity
  • Organisation/Entity: Freelance
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: egypt
  • Market Region: Middle East
  • Project Deliverables: 2D Design, Art Direction, Brand Creation, Brand Design, Brand Guidelines, Brand Identity, Brand Mark
  • Industry: Professional Services
  • Keywords: design, branding, visual identity, art direction

  • Credits:
    Senior Graphic Designer: ahmed abd elsalam
    UX/UI Designer: Amira Ibrahim

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