Nict Brand for a local company in Ireland. The owners of this company are British. The company specialises in the work of shades for windows and balconies, as well as for shops. All products are designed in Britain, but the products are sold and the headquarters is in Ireland .
The logo is a strong and coherent typography to give the impression it expresses. As for the green color, it was inspired by the Irish culture, and all the color for window shades and balconies is green, which makes there a correlation with that color.
The NICT identity reflects the company’s strong offerings and affordable product prices. Every detail of the brand identity is neat and clean, the result of a thoughtful and refined process. Besides the recyclables, it also hides a surprise flower seed in the tag sheet that comes with every purchase.
This strong product is reflected in an identity that combines a custom logo, cohesive logo printing systems based on handmade, not big factories. Everything is made with care.
The rest of the design has been kept completely minimal. A single typeface is laid out, roomy, allowing for subtle typeface detailing while maintaining a strong, lumpy, contemporary aesthetic common to gritty fonts.
This brand appeared in 2021. It is almost new in the European market, but it is expected to achieve great success in a short period and have outlets in many countries, and that is what we worked on in the design work.
It does not matter the period in which you ascend, but the most important thing is that you reach and stand among the competitors for long periods and you become the only dominant in the market in your field .
- Agency/Creative: Abdelrahman Mahmoud
- Article Title: Abdelrahman Mahmoud Creates Branding for Retail Shades Company Nict
- Organisation/Entity: Freelance
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Egypt
- Agency/Creative City: Cairo
- Market Region: Europe
- Project Deliverables: Brand Identity
- Industry: Manufacturing
- Keywords: Branding
Brand Identity Designer: Abdel Rahman Mahmoud