Abanos Market is a specialized shop that focuses on selling vegetables, fruits, canned goods, and healthy food products. The market is renowned for its affordable prices compared to other stores, as well as the quality of its products and fresh vegetables, which are sourced daily from local farms. Additionally, the market features its own bakery that stands out for its freshly baked goods.

One of the standout features of Abanos Market is its delivery service, which covers all areas of the city, providing convenience to customers. Located in Misrata, Libya, the market is a family-owned business that offers a unique shopping experience with low prices. The market’s employees are friendly and welcoming, ensuring a pleasant atmosphere for customers.

We focused on resolving the issues of the previous logo and identity during our rebranding process. One of the primary challenges we encountered was the ineffective communication of the store’s values to customers through the old logo. Additionally, the previous logo did not align with current visual trends or reflect the evolving target audience of the store. Consequently, we opted for a simple and contemporary logo design to enhance memorability and create a distinctive and appealing look. The textual logo was chosen to emphasize the store’s name, while the letter “O” was selected as the distinguishing element. The logo was designed in both Arabic and English languages with a harmonious and consistent style. Our visual expression aimed to reflect the store’s activities and highlight its values in a comfortable and cohesive manner.