Ababol Wheat Beer Artisanally Packaging Design Created by Luis Utrillas

Ababol Wheat Beer Artisanally Packaging Design Created by Luis Utrillas

Ababol is a wheat beer artisanally crafted by and for friends in a small village in Huesca, Aragon.  A beer brewed by amateur masters in a very limited batch whose sole intention was to experiment and obtain a product that we could share and enjoy between us. A non-commercial project that takes inspiration from the territory. The fields and villages of Huesca, the idea of rustic and artisan, and the flower that gives its name to the beer – The poppy. A design executed by hand with the aim of bringing a rustic and artisan sense to the packaging. With a human touch. The poppy inspires the label shape, the use of colour, and the neck, which suggest the flower stem that wraps the bottle.

CREDIT

  • Agency/Creative: Luis Utrillas
  • Article Title: Ababol Wheat Beer Artisanally Packaging Design Created by Luis Utrillas
  • Organisation/Entity: Freelance
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Spain
  • Agency/Creative City: Luis Utrillas
  • Market Region: Europe
  • Project Deliverables: Brand Design, Brand Naming, Packaging Design, Tone of Voice
  • Format: Bottle
  • Substrate: Glass
  • Industry: Food/Beverage
  • Keywords: Alcohol Spirits Beer Packaging Craft Beer Brewery Spain Label Design

  • Credits:
    Creative Director & Designer: Luis Utrillas

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