Ababol is a wheat beer artisanally crafted by and for friends in a small village in Huesca, Aragon. A beer brewed by amateur masters in a very limited batch whose sole intention was to experiment and obtain a product that we could share and enjoy between us. A non-commercial project that takes inspiration from the territory. The fields and villages of Huesca, the idea of rustic and artisan, and the flower that gives its name to the beer – The poppy. A design executed by hand with the aim of bringing a rustic and artisan sense to the packaging. With a human touch. The poppy inspires the label shape, the use of colour, and the neck, which suggest the flower stem that wraps the bottle.
CREDIT
- Agency/Creative: Luis Utrillas
- Article Title: Ababol Wheat Beer Artisanally Packaging Design Created by Luis Utrillas
- Organisation/Entity: Freelance
- Project Type: Packaging
- Project Status: Published
- Agency/Creative Country: Spain
- Agency/Creative City: Luis Utrillas
- Market Region: Europe
- Project Deliverables: Brand Design, Brand Naming, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass
- Industry: Food/Beverage
- Keywords: Alcohol Spirits Beer Packaging Craft Beer Brewery Spain Label Design
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Credits:
Creative Director & Designer: Luis Utrillas
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
