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Aalto Bath Cosmetics Packaging by Student Sofia Roitman

Aalto Bath Cosmetics Packaging by Student Sofia Roitman

Aalto is a natural cosmetics brand originating from the Russian North, from the town of Belomorsk, located on the shores of the White Sea. This unique region, famous for its untouched wild nature, rich natural resources and breathtaking landscapes, served as the main source of inspiration for the brand’s products.

Aalto’s Sea Dive cosmetics line is a testament to this connection with nature, embodying the enchanting duality of the sea in both composition and packaging. The product contains carefully selected natural ingredients such as shimmering sea salt and aromatic herbs that turn a simple bath into a luxurious and soothing ritual. And the packaging design brings a new experience by combining functionality and artistic expression, telling the story of the sea in every detail.

The Sea Dive packaging reflects the duality of the sea. The upper part of the design is a surface with a soft, foam-like texture that resembles the gentle movement of waves. The bottom part, on the contrary, symbolizes the sea floor, containing shimmer, sea salt and natural herbs.

The design of the packaging consists of two interlocking sections: the lower part screws into the upper part, creating a seamless and elegant shape. The product name “Sea Dive” is creatively integrated into the top of the packaging and appears as if it is sinking to the seabed, reinforcing the immersive marine concept.

Inspired by the purity and mystery of the White Sea, Sea Dive is more than just a beauty product; it is an invitation to experience the serenity of the northern ocean. Aalto’s commitment to quality, natural ingredients and thoughtful design ensures that each bath is a journey into the depths of the sea, offering relaxation, rejuvenation and a connection to the raw beauty of the Russian North.

CREDIT

  • Agency/Creative: Sofia Roitman
  • Article Title: Aalto Bath Cosmetics Packaging by Student Sofia Roitman
  • Organisation/Entity: Student
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Russia
  • Agency/Creative City: Moscow
  • Market Region: Asia, Europe
  • Project Deliverables: Packaging Design
  • Format: Jar
  • Industry: Beauty/Cosmetics
  • Keywords: Cosmetics, Bath, Packing

  • Credits:
    curator: Natalia Burdenkova

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