Amores, a premium beauty lounge located in the heart of Dubai, stands as a beacon of elegance in one of the city’s most historic and culturally rich neighborhoods. The primary objective in crafting the visual identity of Amores was to create a brand that harmoniously blends modernity with a profound sense of heritage, capturing the essence of Arab culture. The brand was envisioned to resonate with a diverse audience of premium clients, and a particular focus on attracting noble Emirati women who embody grace and tradition.

To achieve this vision, a dynamic approach was adopted in the visual identity design. The creative direction drew inspiration from iconic elements of the beauty industry; mirrors, combs, crowns, and scissors; yet reimagined them through the lens of classical and vintage styles. This artistic choice evoked a sense of nostalgia and authenticity, allowing the audience to feel a genuine connection to the brand’s spirit.

The identity design is also influenced by Arabic architecture, incorporating motifs from Dubai’s landmarks and natural elements from the Gulf region, such as palm trees and the graceful gazelle. These visuals, symbols of beauty and femininity, align with the cultural context of the GCC region. The result is a harmonious blend of elements that create engaging patterns, effectively conveying the brand’s story and emotions.
Amores color palette combines trending beauty industry hues with warm, nude and earthy tones inspired by the UAE’s natural landscapes. Shades reminiscent of deserts, golden sands, and sunlit vistas shape a brand identity that feels modern yet deeply connected to its geographical roots.

Amores logo design further reinforces this vision through a bespoke typographic approach. Using elegant capital letters with delicate curves for the logotype, symbolizes the presence of some women together, showcasing femininity, elegance, and confidence. Each figure embodying charm, sophistication, and an understated allure.
Amores identity extended and integrated into every physical and digital touchpoint of the brand, from product packaging to its presence across social media and the website. Wherever the name Amores appears, its unique visual signature is sure to leave a lasting impression.