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A4 Design House (A4DH) Creates Pavone Carpet Gallery’s Brand Identity

A4 Design House (A4DH) Creates Pavone Carpet Gallery’s Brand Identity

“Timeless Craft, Modern Vision”

Pavone Carpet Gallery weaves a story of artistry, innovation, and timeless quality into every thread of its creations. For over 25 years, this esteemed brand has stood at the forefront of the carpet industry, blending traditional craftsmanship with cutting-edge technology to produce a collection that caters to diverse tastes and spaces. Born from the rich heritage of the Middle Eastern and North African markets, Pavone has extended its reach to Europe, rising to the challenge of crafting designs that merge creativity with cultural diversity.
Pavone doesn’t merely create carpets; it creates heirlooms that harmonize with the rhythms of life. At its heart, Pavone offers a triad of exquisite carpets: modern machine-made rugs, hand-finished masterpieces, and bespoke handwoven treasures.

“Woven for Immortality”

Durability and quality are woven into every fiber. With an unwavering commitment to longevity, Pavone ensures that each carpet endures the trials of time while maintaining its beauty and resilience. This characteristic hints at the peacock’s symbolism of immortality.

“Threads of History”

In Italian, Pavone signifies peacock. The peacock is frequently seen as a symbol of unmatched grace and beauty. Its feathers have multiple details, and its hues are similar to those of eastern rugs. We used the motifs and materials found in eastern carpets, particularly Persian carpets, to convey this spirit and ambiance in the brand. elements like flowers, birds, and trees. We incorporated features from miniature artworks, putting all of these different components together to depict the peacock. Additionally, because this firm was situated in the United Arab Emirates, we also incorporated elements of Arabic architecture into our designs to give the brand a more local feel.
Additionally, In order to communicate legacy and history, the logotype has a calligraphic feel, while the logo is a simplified version of the peacock itself.
we devoted quality effort on designing a complex and elaborate pattern for Pavone to express the air of luxury and top-notch quality.

“Woven Stories: The Peacock’s Dance in Color and Form”

Customers can customize a carpet to their taste as one of the services provided by this carpet company. These custom handwoven creations crown the brand’s portfolio and without a doubt, it is a fantastic opportunity and competitive edge. Their personalization services allow clients—ranging from discerning homeowners to grand hotels—to design unique pieces tailored to their needs.
In order to highlight this specific aspect, we have provided a peacock illustration design that enables the peacock to be produced repeatedly with different patterns and elements. This option leads to an amazing storytelling quality and a world of colors and shapes.

“Poised Elegance: Grace and Confidence of a Peacock”

Pavone’s tone, elegant and confident, radiates a deep pride in its heritage and craftsmanship, ensuring both the discerning collector and the practical buyer feel equally at home. Yet, beneath this sophistication lies a heartwarming sincerity; a genuine love for the craft, as tenderly expressed in promises like, “we make them with love and we do everything to make this love last.”
Intricate illustrations with a cheerful and upbeat color scheme were designed for Pavone to reflect such a pleasant attitude. Pavone doesn’t just speak; it reassures, building trust and forging emotional connections, offering not just carpets but stories, enduring and full of care.

Embracing the essence of this esteemed brand, we thoughtfully expanded its visual identity across pivotal touch points, offering a vivid glimpse into how the logo and design elements will come to life in their final form.















CREDIT

  • Agency/Creative: A4 Design House (A4DH)
  • Article Title: A4 Design House (A4DH) Creates Pavone Carpet Gallery’s Brand Identity
  • Organisation/Entity: Agency
  • Project Status: Published
  • Agency/Creative Country: United Arab Emirates
  • Agency/Creative City: Dubai
  • Market Region: Global
  • Project Deliverables: Art Direction, Brand Design, Brand Guidelines, Brand Identity, Branding, Creative Direction, Design, Graphic Design, Identity System, Illustration, Logo Design, Motion Graphics, Packaging Design, Pattern Design, Photography
  • Industry: Manufacturing
  • Keywords: WBDS Agency Design Awards 2024/25 , Identity: Brand Design Creation

  • Credits:
    Creative Director: Mehdi Javadinasab
    Design Team: Nasrin Dashti (Lead), Mehdi Javadinasab, Amir Asgharzadeh
    Design QC: Vida Valizadeh
    Motion Designer: Pariya Tabrizi (Lead), Navid Javadi Haftkhani
    Digital Designer: Mohammad Rajabi
    Photography: Elect Studio
    Account Manager: Baha Khatambakhsh
    Design Project Manager: Zahra Hashemi
    Account Assistant: Hanna Khademi
    Special Thanks to: Ghazal Babajani

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