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A Wildly Impossible Range of New Liqueurs

A Wildly Impossible Range of New Liqueurs

Named and designed by the studio, Hywilde is range of wildly impossible liqueurs concocted by imaginative minds with unrealistic expectations for quality and taste. A brilliant and surreal experience crafted from 100% Arabica beans. The design concept was inspired by the product’s taste and distillation process which the client described as “wildy impossible.” Surreal scenic imagery juxtaposed with a modern approach to typography evokes the character of the product within.

“…concocted by imaginative minds with unrealistic expectations for quality and taste. A brilliant and surreal experience.”

All copywriting was written by the studio.

Printing produced in Canada by A1 Label & Print.

CREDIT

  • Design Agency: Chad Michael Studio
  • Organisation/Project Type: Agency, Published Commercial Design
  • Article Title: A Wildly Impossible Range of New Liqueurs
  • Brand / Project Name: HYWILDE
  • Production Credits: Client: Artist in Residence Distillerie
  • Strategic Deliverables: Brand Naming, Tone of Voice, Product Naming
  • Design Deliverables: Packaging Design, Photography, Branding
  • Location: United States
  • Market Country: Canada
  • Market Region: Multiple Regions
  • Product Category: Spirits
  • Consumer Packaging Format: Bottle
  • Consumer Substrate / Material: Glass Bottle

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