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A Visual Identity for Cairo Eats, Inspired by Cairo’s Vibrant Energy by Endorphins Art Labs

A Visual Identity for Cairo Eats, Inspired by Cairo’s Vibrant Energy by Endorphins Art Labs

Introducing Cairo Eats to Riyadh’s Bustling Streets

Cairo Eats is more than just a restaurant, it’s an experience that captures the essence of Egypt’s rich culinary heritage and brings it to the heart of Riyadh. By focusing on delivery and takeaway, we’re bringing authentic Egyptian flavors to the doorsteps of Riyadh’s vibrant community.

Our brand identity is inspired by the timeless elegance of Egyptian design, infused with a modern twist. The bold, distinctive typography and iconic imagery evoke a sense of nostalgia and modernity, reflecting the dynamic spirit of Egypt.

Our packaging is designed to be as captivating as the food itself. Inspired by the bustling streets of Cairo, our packaging features striking visuals that highlight the colors and textures of Egyptian cuisine. Each detail, from the intricate patterns to the bold typography, reflects the brand’s commitment to quality and authenticity.

Cairo Eats speaks exactly like what a walk through the streets of Egypt’s capital sounds: loud, friendly, inviting, and into facts that may or may not be very true. The brand features kicks like calling all types of soda drinks “Pepsi” or “Bebs,” giving clear instructions on how to eat your Egyptian food and the advert tone of the radio playing in the background. Words used in Cairo Eats are informal yet mannered. They carry humor and a love for their land.

As we expand our reach across Saudi Arabia, we’re excited to share the flavors of Egypt with a wider audience. With our commitment to quality, innovation, and authentic Egyptian cuisine, we’re confident that Cairo Eats will become a beloved part of the Saudi food scene.

CREDIT

  • Agency/Creative: Endorphins Art Labs
  • Article Title: A Visual Identity for Cairo Eats, Inspired by Cairo’s Vibrant Energy by Endorphins Art Labs
  • Organisation/Entity: Agency
  • Project Type: Identity
  • Project Status: Published
  • Agency/Creative Country: Egypt
  • Agency/Creative City: Cairo
  • Market Region: Asia, Europe, Middle East, Global
  • Project Deliverables: Art Direction, Brand Design, Brand Identity, Brand Strategy, Brand Tone of Voice, Calligraphy, Illustration, Logo Design, Motion Graphics, Packaging Design, Typography
  • Industry: Food/Beverage
  • Keywords: Cairo, Street Art, Arabic Typography, Saudi Arabia, Illustration, Egypt

  • Credits:
    Head of Art Direction: Kareem Nagy
    Graphic Design: Ismail Jr
    Illustration: Shiki
    Animation: Hummus
    Business Development: Shika
    Copywriter: Tarek Omar
    Senior Copywriter: Farah Saboon

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