For three decades, Zira group has been revolutionizing BSS space, offering innovative products and solutions for customers and revenue and risk management across the full order-to-cash process for retail and wholesale billing.
From humble beginnings as a family company in 1996, the company embarked on a relentless pursuit to carve out their place in the market. They’ve evolved from a small startup into a global company, known for their ability to develop products that set new standards in the industry.
Times have changed since 1996, and so has Zira. New visual identity embodies this evolution, modernizing company’s image while staying true to core values of trust, empowerment, and customer-centricity.
The new logo captures a story of expression, connection, opportunity, dynamics, and synergy. It symbolizes commitment to dialogue, change, and movement, with a design that highlights the dynamic nature of our industry and the diverse directions driving innovations.
It’s more than just a fresh look; it aligns with company’s new marketing strategy and highlights Zira’s dedication to product development. It marks a strategic shift towards a more dynamic organization, poised to meet the demands of a changing world.
Navy blue serves as primary color, anchoring our visual identity with a sense of trust and professionalism. Imperial red adds energy and passion, reflecting the core of who they are.
Through years of dedication and hard work, fueled by a burning desire to make a difference, Zira has pushed the boundaries of what’s possible and earned the trust and loyalty of clients around the world.
Zira’s story remains rooted in their commitment to shaping a brighter, more connected future for businesses everywhere.
![](https://worldbranddesign.com/wp-content/uploads/2025/02/1-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/2-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/3-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/4-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/5-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/6-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/7-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/8-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/9-zira-world-brand-design.jpg)
![](https://worldbranddesign.com/wp-content/uploads/2025/02/10-zira-world-brand-design.jpg)
CREDIT
- Agency/Creative: Mirza Selimovic
- Article Title: A Vision for the Future – Zira Group Rebranding
- Organisation/Entity: In-House
- Project Type: Identity
- Project Status: Published
- Agency/Creative Country: Bosnia and Herzegovina
- Agency/Creative City: Sarajevo
- Market Region: Global
- Project Deliverables: 2D Design, Animation, Art Direction, Brand Creation, Brand Design, Brand Experience, Brand Guidelines, Brand Identity, Brand Redesign, Branding, Creative Direction, Design, Graphic Design, Logo Design
- Industry: Technology
- Keywords: Brand Design, Design, Graphic Design, Brand Identity, Brand redesign, Rebranding, Branding, Logotype, Logo
-
Credits:
Marketing and Communications Manager: Aleksandra Kuljanin
Senior Visual Designer: Mirza Selimovic
Multimedia Designer: Marko Jovancic