Coffee is essential for most, but Negrito Lindo is much more than traditional coffee, brought from Chiapas in the mountains of Mexico, highlighting the Mexican culture, its roots, and the adventure towards the unexplorable. The branding system brings adventure, creativity, and flavor. A unique braille system on a coffee label, designed for those who want to take the next step.
CREDIT
- Agency/Creative: José Roberto González
- Article Title: A Unique Design for Premium Coffee in Latin America by JRGG
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: Mexico
- Market Region: North America
- Project Deliverables: Brand Architecture, Brand Identity, Brand Strategy, Brand World, Branding, Identity System, Packaging Design, Tone of Voice
- Format: Bottle
- Substrate: Glass, Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation