A Unique Design for Premium Coffee in Latin America by JRGG
Coffee is essential for most, but Negrito Lindo is much more than traditional coffee, brought from Chiapas in the mountains of Mexico, highlighting the Mexican culture, its roots, and the adventure towards the unexplorable. The branding system brings adventure, creativity, and flavor. A unique braille system on a coffee label, designed for those who want to take the next step.
CREDIT
- Design Agency: José Roberto González
- Organisation/Project Type: Agency, Published Commercial Design
- Article Title: A Unique Design for Premium Coffee in Latin America by JRGG
- Brand / Project Name: Negrito Lindo - Café de Altura
- Strategic Deliverables: Brand Architecture, Brand World, Brand Strategy, Tone of Voice
- Design Deliverables: Packaging Design, Brand Identity, Identity System, Branding
- Location: Mexico
- Market Country: Mexico
- Market Region: North America
- Product Category: Beverages
- Consumer Packaging Format: Bottle
- Consumer Substrate / Material: Glass, Glass Bottle
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
