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A Tribute to the Past, With an Eye on the Present by M&A Creative Agency

A Tribute to the Past, With an Eye on the Present by M&A Creative Agency

The MUSAS project blends the elegance of contemporary wine design with the legacy of one of Portugal’s most iconic historical treasures: the Roman mosaics of Torre de Palma. Inspired by the muses portrayed in these ancient artworks, the identity celebrates creativity, femininity, and cultural memory through a refined and evocative visual language.

At the heart of the project is the reinterpretation of the mosaic itself. Rather than a literal replication, it becomes a conceptual foundation. The labels wrap each bottle in elegance, using metallic details, soft contrasts, and minimal typography. The result is a design that feels both timeless and current, understated yet rich with meaning.

To elevate the product experience, each bottle is housed in a premium box, carefully developed to enhance its tactile and visual appeal. A second box, designed to hold the full trilogy of wines — red, white, and rosé — unites the collection in a way that reinforces the storytelling. Completing the set is a cardboard cover that features the muses’ mosaic. It is a final gesture of connection to the original inspiration, offering a glimpse into the artistic soul behind the wine.

Every element of the project was followed from concept to production with a focus on consistency, beauty, and cultural relevance. The result is a system that not only protects the wine but elevates it into a design object.

The wines, created by winemaker Duarte Deus, mirror the same blend of tradition and innovation. Combining native Alentejo grapes with techniques from the Rhône Valley and Italian amphorae, the MUSAS collection expresses depth, authenticity, and finesse. MUSAS Tinto opened the way for two limited editions — a rosé and a white — completing a trilogy that speaks to history, creativity, and the art of transformation.

MUSAS is more than packaging. It is a dialogue between past and present, where design becomes storytelling and wine becomes cultural expression.

CREDIT

  • Agency/Creative: M&A Creative Agency
  • Article Title: A Tribute to the Past, With an Eye on the Present by M&A Creative Agency
  • Organisation/Entity: Agency
  • Project Type: Packaging
  • Project Status: Published
  • Agency/Creative Country: Portugal
  • Agency/Creative City: Anadia
  • Market Region: Europe, North America, Global
  • Project Deliverables: Brand Design, Design, Graphic Design, Label Design, Logo Design, Photography
  • Format: Bottle, Box
  • Industry: Food/Beverage
  • Keywords: Wine, Wine Packaging, Wine Bottle, Wine Label Design, Photography

  • Credits:
    Design & Photography: M&A Creative Agency

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