Crafting a brand identity for a pasta franchise requires a balance of playfulness, nostalgia, and timeless appeal. Martin Thomas, former Creative Director and Co-Founder of StudioDraft, presents a dynamic and engaging visual language designed to resonate with customers of all ages.

At the core of this identity is a distinctive icon derived from the wordmark, seamlessly blending form and meaning to create a recognizable and cohesive brand presence. This strategic approach ensures that every touchpoint, from packaging to signage, maintains a consistent and inviting aesthetic.

The brand’s playful typography, vibrant color palette, and thoughtfully curated art direction come together to evoke a sense of warmth, joy, and familiarity. The use of energetic hues and bold yet friendly letterforms reflects the liveliness of a bustling pasta kitchen while appealing to a broad audience.

More than just a logo and colors, this identity tells a story—one that connects emotionally with customers and transports them to cherished memories of family meals and shared laughter. The carefully crafted design elements ensure that the brand remains relevant and engaging while standing the test of time.

Martin Thomas’s expertise in branding and immersive storytelling transforms this pasta franchise into more than just a restaurant—it becomes an experience. Through a meticulous blend of strategy and creativity, this brand identity captures the heart of its audience, setting a new standard in the competitive food industry.