A Timeless Brand Identity for a Family Run Chocolate Shop

A Timeless Brand Identity for a Family Run Chocolate Shop

Brand identity, photography, e-commerce website design and shop signage for Choc et al, a family-run chocolate shop in Frome, Somerset.

We created a timeless brand identity that blends traditional design elements with modern flourishes. The brand identity is enhanced with styled food photography; chocolate bars and ceramic dishes create a landscape of sculptural shapes and pastel poppy colours.

With Choc et Al’s flagship store being situated within the charming and ever-evolving market town of Frome, Somerset the brand and shop needed to feel contemporary. The brand identity is extended into their Frome store, with staff uniforms, ice-cream wafers, signage (all fabricated from brushed copper) and a large wall graphic featuring the families favourite chocolate-based quotes.

New Century Design is a family run branding and graphic design studio based in Somerset. We work with small and independent companies to help them trade with confidence, challenge the norm and shape the future.

CREDIT

  • Agency/Creative: New Century Design
  • Article Title: A Timeless Brand Identity for a Family Run Chocolate Shop
  • Organisation/Entity: Agency, Published Commercial Design
  • Project Type: Identity
  • Agency/Creative Country: United Kingdom
  • Market Region: Europe
  • Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Photography, Research, Retail Brand Design, Tone of Voice
  • Industry: Food/Beverage
  • Keywords: Chocolate Shop Branding, Family run Chocolate Shop, Branding, Brand Identity, Photography, Styling

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