Appy Food & Drinks – Appy Kids Co Roald Dahl Fruit Drink Range
” British brand Appy Kids Co has joined Roald Dahl to create gloriumptious drinks featuring some of the most recognisable characters in children’s literature! Boasting the author’s beloved Matilda, the BFG, and Charlie and the Chocolate Factory, the wholesome range encourages kids’ thirst for reading and for creativity. Vegan Approved and sweetened with stevia, the delicious fruit drinks have natural ingredients and they are also gluten free.
With no added sugar, and conveniently packed in colourful tetra pak cartons, they are lunchbox friendly as they comply with UK school regulations. In addition, the exciting partnership supports those in need, with 10% of all Roald Dahl income going to the Marvellous Charity.”
CREDIT
- Agency/Creative: Appy Food & Drinks
- Article Title: A Thirst for Gloriumptious Kid’s Illustrated Roald Dahl Drinks
- Organisation/Entity: Agency Commercial / Published
- Project Type: Packaging
- Agency/Creative Country: United Kingdom
- Market Region: Europe
- Format: Case
- Substrate: Pulp Carton
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