St. Julian Winery and Distillery asked CF Napa to design their new hard cider that is crafted utilizing 100% Michigan apples from farm to glass. The name evoked a sense of mystery and an intrinsic naughtiness. The brand needed to feel craft and authentic, while also avoiding the obvious pitfalls of feeling gimmicky. Our solution combines the classic symbol of the Garden of Eden’s apple in a diecut with the serpent.
CREDIT
- Agency/Creative: CF Napa Brand Design
- Article Title: A Tempting Design for Forbidden Fruit – CF Napa Brand Design
- Organisation/Entity: Agency, Published Commercial Design
- Project Type: Packaging
- Agency/Creative Country: United States
- Market Region: North America
- Project Deliverables: Brand Creation, Brand Identity, Brand Strategy, Branding, Graphic Design, Identity System, Illustration, Packaging Design, Retail Brand Design
- Format: Bottle
- Substrate: Glass, Glass Bottle, Pulp Paper
FEEDBACK
Relevance: Solution/idea in relation to brand, product or service
Implementation: Attention, detailing and finishing of final solution
Presentation: Text, visualisation and quality of the presentation
